Co-branding involves combining two or more brands into a single product or service. Companies engage in co-branding to leverage strong brand. It is becoming a popular business practice to strive for a positive association between different brands that can develop synergy. A well executed co-branding strategy can lead to win-win situation for both co-brand partners and can help in realizing unexplored markets or untapped opportunities. Concisely, it is instrumental to handle almost every marketing matter from creating initial awareness to building customer loyalty.

Companies form co-branding alliance to fulfill following goals:

► Expanding customer base

► To make financial benefits

► Respond to the expressed and latent needs of customers

► To strengthen its competitive position

► Introduce a new product with a strong image

► Creating a new customer perceived value

► To gain operational benefits

Co-branding is a frequently practised in fashion and apparel industry. Some of the examples of co-branding are between Nike – Phillips (Electronics Manufacturer) and Adidas -Porsche (car manufacturer). Co-branding can be used for promotion campaigns, to use cartoons on t-shirts, for using logos, distributing through branded retailer etc.

Co-branding Agreements

In a co-branding alliance, both companies should have a relationship that has potential to be commercially beneficial to both parties.

Co-branding agreement includes rights, obligations and restrictions that are binding on both the parties. It includes important provisions and needs to be carefully drafted to give clear guidelines to the parities involved.

Agreement also explains about marketing strategy, brand specifications, confidentiality issues, licensing specifications, warranties, payments and royalties, indemnification, disclaimers, term and termination. Person involved in campaign must be very clear about these issues.

Co-branding can take following forms:


Promotional co-branding is the most common type of co-branding practiced by companies. Co- branding starts with endorsements with celebrities and institutions. It can enhance brand image. Sponsorship can provide with ample opportunities.

Agreement with Supplier

Alliance with suppliers gives easy access to offerings and long lasting relationships which leads to low level of investment. Distinctiveness is very important for such co-branding which is possible through patent protection.

Agreement with Value Chain members

It aims to give customers altogether new experience and enhance customer value. In value chain co-branding, members in a distribution channel both horizontally and vertically linked form alliance. Such co-branding can be between supplier-retailer, companies offering similar product or service or between product and service provider.


This approach offer opportunity of growth in existing market and exploring new markets. In such alliance companies come together to create new offerings for customers. Risk and return are two important aspects which need to be considered. Top level management co-operation and organizational collaboration is essential for a successful agreement.

Benefits of Co-branding

► Increased sales revenue.

► Exploring new markets with minimum expenditure.

► Appropriate approach when company seeks quicker response.

► Access to new source of financing.

► Technological collaboration between two companies give better results than what could be achieved by single company’s efforts.

► Royalty income.

► Sharing of risk.

► Companies can fetch higher price for value added by additional brands associated with it.

► Improved product image and credibility with another brand association.

► Increased customer confidence on product.

► Increased coverage and exposure from joint advertising.

► Prospects to develop working relationships leading to future joint undertakings

Problems with Co-branding

► Proper understanding between co-brand partners is must. Greed to fetch too much in short time may spoil the relations and even result in failure.

► Once a co-brand take position in market, it becomes difficult to dismantle co-brand and even more difficult to reestablish the brand alone.

► Companies having different visions and culture are in-compatible for co-branding.

► If brand don’t possess sufficient credibility in market, it can negatively affect the other partner’s brand.

► Repositioning of brand by one party may adversely influence the other party’s brand or campaign.

► When two products are totally different and have different set of customers, co-branding may not work.

► Inability to meet the requirements of other party may result in termination of co-branding agreement.

► Legal requirements.

► Mergers and takeovers of one party may prove detrimental to other party.

► Future environmental changes like political, legal, social, and technological or changes in consumer preferences may give unexpected outcomes.

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The Law of Averages in Network Marketing

The law of averages is a common term used to express the theory that eventually, everything evens out. If the law of averages is true, then, theoretically, you should have the same amount of good and bad luck. Indeed, this law of averages is not an average law, being far more powerful than, say, the law of wasting assets: even, the path of physics that science finds itself treading is nothing compared to it.


Here’s an important Law that changed my life forever in network marketing. And when it comes to success in network marketing, nothing can compare to the achievements of Jason Boreyko. There are an unlimited number of home based businesses, business opportunities, affiliate programs, network marketing, mlm programs, and money making opportunities. If an individual is searching for information on popular opportunities and your website has articles or information concerning them, they may be linked to your site.

Traffic AdSense is a free service to help individuals that are new to internet marketing. Websites that gives you honest evaluations and recommendations of software, ezines, affiliate marketing, web hosting, drop shipping, auto responders, work at home, ecommerce, internet business, SEO, PPC and money-making opportunities are good sites to explore. An online business marketing opportunity website with a great collection of free resources and tips, on how to start a successful online business, get targeted traffic, increase sales and make money. Affiliate Success Internet Marketing tips, tricks, software, ebooks, training and more.


Mlm Traffic Generation provides you with the knowledge and tools to build YOUR OWN online business. I did some research and found that there are many good free to subscribe programs that will help you match your work at home profile with any available programs. Persistence in your actions will bring you one step closer to financial freedom. We now live our lives the way we want to, Time Freedom to do what we want to do when we want to and at the same time teaching others they to can have this lifestyle.


Finally you know the all illusive Secret to Starting a Home Base Business and being a Success with it. Build your success on the success of others. Top Income Earners from the most successful businesses all over the world of Internet Marketing. The key to success is to treat it like a multimillion dollar operation. The most important thing to maintain when starting a home based business is a positive mental attitude otherwise you will sabotage your success with doubt. If you plan on working with a nationwide market or if you plan on being successful (and I hope you are. Finally you know the all illusive Secret to Starting a Home Base Business and being a Success with it).    Your most successful Network Marketing business are no longer the “brick and mortar” buildings of the past, but the “click and portal” agencies of the future. Everyday we learn something new and vital to having a successful, fulfilling and meaningful life.

In conclusion, remember that the law of averages is really just a statistical device, not something that is laid down to control your life. Massive action brings massive results…

Prospecting Is The Life Of Your Credit Repair Company

Prospecting is the life of any kind of business. If there are no new leads coming into your business then you are going to have a difficult time running a successful credit repair company because without clients there is no business.

This is one of main tasks that a credit repair company needs to focus on. There are many ways to attract new prospects in your pipe line. Just so we are on the same page throughout this article, when the words “prospect” or “lead” is used it is meant as a potential customer, someone who hasn’t paid yet. When the words “client” or “customer” is used it is referring to someone who has already paid for your service.

So in order to get clients you first need to get prospects. You can get prospects by many methods

1) By asking for referrals from others. A good method to use for this is to offer a commission to affiliates. They bring you a client and you pay this affiliate a flat fee per client. An excellent tool that you can use to recruit affiliates is by working with portals. A portal will allow your affiliates to submit their leads directly to you. It will also give them access to updates on when their commission is going to be paid. This is an important tool when trying to recruit affiliates to promote your Credit Repair Company. They are in a sense partnering with you to expand your business. Make sure to make it a compelling offer, your affiliates are going to be bringing leads your way that you didn’t have to acquire yourself. Just imagine having a few dozen affiliates brining you a few deals per week. The best way to motivate is to compensate. So treat your affiliates good, they can provide a large portion of your companies revenue.

2) Word of mouth. This method is relatively easy, since you are in the business of repairing credit, and a good percentage of our population has credit problems, you just have to open your mouth and let people know that your company exists. There are many people that carry around business cards with them everywhere they go: grocery store, networking events, Doctor visits, the list goes on and on. They do this because they know that the power of word of mouth can bring in new customers and simply because it works. That prospect gets to see you in the eyes and gets to meet you in person. This prospect will then be left with your business card in hand, always keeping you in mind if they were to ever need of your services.

3) Advertising: There are literally hundreds of ways to advertise. We will just discuss a few. There are two ways that you can advertise: there is the off-line method and then there is the online method.

Off-line Methods:

– Handing out business cards in malls

– Placing business cards on car windows in parking garages

– Creating short surveys and asking people to fill them out

– Rent a booth during networking events

– Join your local Chamber of Commerce

– Go from house to house placing your business card on their door handle

– Hiring a team of people to walk around crowed areas with your company shirt

on with a catchy logo and your contact info.

– Hire company to blast mass text messages for you

– Promote in local news paper.

– Promote in community news papers (usually cheaper)

The list goes on and one

Online Methods:

– Run advertisements on Google, Bing, AOl, and Yahoo!

– Promote via social media networks like: Facebook, Myspace, LinkedIn, and Twitter.

There are a few others, but these are the largest of its kind with millions of users.

– Join forums pertaining to your particular niche, which in this case is credit repair.

– Write articles about your company and submit them to article directories.

– Make YouTube videos and add the proper keywords so you video will be ranked in the search engines.

– Create a web site

– Join chat rooms

– Offer a free gift as a download. For example, someone who is searching for a credit repair company

can go to your site, download a free e-book that you are offering. The e-book it will teach them the

importance of having good credit and at the end you offer your services as the solution that they are

looking for

As you can see, the ability to gather prospects is vitally important for the over all longevity of your business. It is by far one the most, if not the most, important thing that you can do for your Credit Repair Business. Please keep in mind that there are many many more ways that you can market your company. Learn and master one method and then add another one to your arsenal. Tis will ensure a stead stream of leads that will turn into eventual clients.